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Functionality such as SEO optimization, form production, automatic backup of the site, automatic upgrades, e commerce (ShoppingCarts for products ), etc.. ) The list is infinite. If you have a non-www website, its own biscuits will be sent to the sub domain, which will slow down the access to this static information and potentially even cause problems with caching. The 2 most important factors when Blogging in case you want to make money is always to have plenty of traffic and either products to sell or, advertisements. Besides Google advertising, you can find plug ins that you can use to sell Amazon Products in your own blog.